Is an ideologically imprinted way of 1) looking at the life of birds, 2) feeling the call of your belle and 3) making a monetary purchase.

Some famous chefs had a go at Tescos 3 years ago, as they introduced £1.99 whole chickens, they took a proposal for higher standards to Tescos shareholders  but only got 10% support. Alas no Jamie Oliver effect. Meanwhile, Chicken Cottage HQ in Croydon expects to make a killing in the economic downturn as people look to spend less on eating out.

Much of the internal conversation withing the integrative community tends to be on the stunning/ non stunning issue. Stunning is an inhuman, cowardly and barbaric modern practice, but as Musalmen we should consider the (de)industrialisation of farming.

Chickenomics is multifaculty.

Fat cats, poets, grandmothers and farmers invited.


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